As beauty rumors go, mineral makeup was born in San Francisco in the mid-1970s. Actually, it's referred to as a "quiet, little makeup revolution" post Haight Ashbury days!

It was called "mineral makeup" - products made of all natural, finely ground minerals from the earth, without any of the chemicals, dyes, and preservatives found in traditional makeup. Fast-forward some 30 years: Mineral makeup is virtually exploding the beauty market.

And, you can benefit in many ways!!

"This is an extremely popular style of makeup - and it's something that a lot of my patients use and love, and I use it myself. It's also the product most patients ask about," says Kathryn Frew, MD, a dermatologist at Juva Skin and Laser Center and MediSpa in New York City.

And while mineral makeup comes in a variety of forms, by far the most popular are the loose powder foundations and blushes. These are light, finely ground loose minerals that are buffed into the skin using a wide, fluffy brush.

They just make the skin look and feel better, more natural, healthier!

Makeup is used all over the globe, so makeup alone is a big market. In 2005, mineral makeup sales increased by 60%, so that gives you an idea of what the future holds.